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$171,000 for Greater Geelong and Bellarine tourism

  • $140,000 to help build brand awareness of Greater Geelong and Bellarine as a visitor destination
  • $31,000 for project to support local business planning
  • Napthine Government helping to strengthen and grow Greater Geelong’s economy


Minister for Tourism and Major Events Louise Asher today announced Victorian Coalition Government funding of $171,000 for projects to enhance and grow Geelong’s tourism industry and to give businesses in Greater Geelong the new tools they need to thrive and grow.

Ms Asher was joined in Geelong by Andrew Katos, Member for South Barwon, David Koch, Member for Western Victoria Region and Liberal candidates, Paula Kontelj (Geelong) and Ron Nelson (Bellarine).

In Geelong representing Deputy Premier Peter Ryan, Ms Asher said the Napthine Government was investing $140,000 from the Regional Growth Fund in the Transitioning the Geelong Economy – Maximising Tourism Industry Opportunities project, and $31,000 in the Economic Modelling and Performance Data for Private Sector Investment project.

“With a population of 220,000, Geelong is Victoria’s largest regional centre and contributes $10.4 billion to the state’s economy every year,” Ms Asher said.

“It also has a growing tourism industry that offers a diverse range of activities for visitors – from great food and wine trails to hiking in the You Yangs Regional Park.

“The Transitioning the Geelong Economy – Maximising Tourism Industry Opportunities project will showcase the unique attractions of the area and promote it as a destination in its own right, distinct from the Great Ocean Road.

“The increase in promotional activities will attract tourists to the area, creating significant opportunities for local tourism businesses.

The project includes:

  • developing a Greater Geelong brand, including moving imagery;
  • optimising existing digital assets and growing the use and impact of WiFi hotspots;
  • developing quality content that showcase Geelong’s major attractions; and
  • extensive promotion in mainstream media.


Ms Asher said the Economic Modelling and Performance Data for Private Sector Investment project would strengthen the economic base of the Geelong region by increasing local businesses’ capacity to drive growth.

“Geelong’s economy is transitioning and it is critical that we provide the necessary tools and information to local businesses to allow them to diversify and grow,” Ms Asher said.

“This project will provide Tourism Greater Geelong and the Bellarine with the capacity to regularly monitor how the local tourism industry is performing.

“It will also give businesses data on local tourism that was previously unavailable, which will allow them to assess their own performance and plan more effectively for the future.

“Businesses will be able to identify new tourism opportunities and develop sound strategies for their activities.

“The ability for individual businesses to base their planning on reliable data will not only give them the scope to grow, it will have a measurable effect on the Greater Geelong economy.”

Mr Ryan said Victorian Government funding for both projects would be provided through the Regional Growth Fund.

Both projects are expected to be complete by June 2015.

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